Joico Blonde Life Violet Shampoo Dehydration gently but effectively cleansing the

gently but effectively cleansing the hair without stripping the strands of their essential moisture

a powerful antioxidant

Antioxidants in the form of potent resveratrol and vitamin C

an impressively lightweight extract that delivers intense hydration without overloading your hair

Joico Blonde Life Violet Shampoo Dehydration gently but effectively cleansing theKeep your hair colour blonde and icy with the Joico Blonde Life Violet Shampoo. With a rich consistency, the shampoo quickly works into a thick lather, cleansing the hair. Uplifting any dirt, dead skin cells, impurities or build up from the scalp this shampoo detoxifies the locks from root to tip. Thanks to a potent blend of brass neutralising ingredients, the formula works tirelessly to cool yellow tones. Keeping your colour true for longer, the