Don’t Let Google’s Performance Max Fool You with Raoul van Heerden Consumer Psychology How to use these insights

How to use these insights to make ads…so you can sell them what they want

➡ Extracting Keywords and Phrases: Find the specific words and phrases customers use to describe your product

ensuring it stays current and provides valuable perspectives

and selecting the right creators who can authentically represent the brand

Don’t Let Google’s Performance Max Fool You with Raoul van Heerden Consumer Psychology How to use these insightsGoogles Performance Max campaigns promise an all in one solution for running ads across its vast network, but they arent the magic button they seem. To get the most out of these campaigns, you need to understand how they really work, where they fall short, and how to structure them for better results. This session is packed with practical insights to help you avoid wasted budget, control your ad spend, and turn Performance Max into a tool for growth.