The rewards vary, but usually, they unlock exclusive cards and cosmetics
once both are on the field with a single Squirrel, you can sacrifice the Squirrel to Chatterfang, create a Treasure from the Plunderer, and Chatterfang will see that Treasure and create a new Squirrel
Particularly good against equipment of which all the very best gets shut down by this (even Batterskull can have the germ killed taking all the tempo away) which you can do without fear of counter magic as they go to equip thus really setting them back
Goad effects like Taunt from the Rampart and Disrupt Decorum are the bluntest tools here, but you can also use Gix, Yawgmoth Praetor, Scriv, the Obligator, and Edric, Spymaster of Trest to reward your opponents getting into the red zone