All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All -- Seth Godin, Paperback viral and documentarian David Attenborough--stunningly illustrated

and documentarian David Attenborough--stunningly illustrated by a Caldecott Honoree

The trouble is that both approaches lack the crucial distinctions to help us separate good failure from bad

Most parents struggle when it comes to the morning and nighttime brushing routine

and the Vampire Court is trying to drag me out of my world and into theirs

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All -- Seth Godin, Paperback viral and documentarian David Attenborough--stunningly illustratedThe indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: "What's your story?" "Will the people who need to hear this story believe it?" "Is it true?" All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly