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Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions by Michael Moss Faire citrus sinensis (sweet orange) oilThe troubling story of how food companies have exploited our most fundamental evolutionary instincts to get us hooked on processed foods, from the #1 bestselling and Pulitzer Prize winning author of Salt Sugar Fat. Motivated by these questions such as Is it possible that processed food is addictive, like drugs or alcohol? and Are the decisions we make about food beyond our control?, Pulitzer Prize winning investigative reporter Michael Moss began